Anyone can see that the internet has radically changed the way people live and work. If you are a business owner, you should be utilizing the pervasiveness of the internet to your advantage. One way to do this is to have a website that is extremely accessible. If your website is very easy to find, a lot of people will end up there. Similarly, if your website is not easy to find, few people will end up there, which is bad if you are running a business. One of the best ways to make your website easy to find is to choose a good domain name. The best domain names are ones that are simple enough to remember. Of course, the problem is the fact that most of the domain names that are simple enough to remember have already been taken. Luckily, there are ways to get ahold of previously used domain names. The way to get any type of domain name is to visit the website of a company that specializes in domain name registration. They keep lists of which popular domain names are about to expire, so people know which ones are available or will be available soon. You should know that these domain names will be much more expensive than simply making one up on your own. That is why most people who are making a website for their own purposes usually just come up with their own. If your website is affiliated with your business or institution, you should probably buy a previously used domain name that is somewhat popular or recognizable. The reason there are virtually no good domain names left that have never been used is the fact that there are billions of internet users. The odds are not in your favor, in terms of coming up with a domain name that is both simple and original. In actuality, the main way in which people do come up with original domain names is by adding extra numbers or letters, often at random, to the domain name. This can work because you are bound to find one that has not been used, eventually. Of course, the likelihood that people will find your website gets diminished with each extra letter or number you add to it, so it is probably best to just spend the extra money on a good, previously taken domain name. If you are running a business that operates online, it is especially important that you have a domain name that is very simple and memorable, as your website is a key part of how you do business. Having a domain name that is not related to the name of your company or the field in which you are involved is not logical, especially when you are reliant on customers finding your website. SSL certificates also need to be purchased, in order to do business safely online. This is because SSL certificates are designed to protect your private information online, such as financial information that is exchanged during business transactions.