In recent years, the internet has created thousands of new jobs and terms that never existed before. The internet has completely revolutionized the way people live and work. One new industry created as a product of the internet is search engine optimization. Search engine optimization or SEO refers to the process of improving the likelihood that a website or word will be searched for. Businesses rely on search engine optimization to figure out what people search for and how to make their company more likely to come up in an internet search. Some businesses provide SEO Services for other companies. The reason search engine optimization is such an important concept is the fact that the internet has become the primary way most people access information. Essentially, if you want your company to succeed, you need to be sure people can find you on the internet. Search engine optimization is a complex process that involves analyzing what words people search for. There are people whose job it is to figure this out. Search engine optimization is becoming increasingly common. Business owners are desperate to get customers and clients. The only way to do this is to make your business easy for people to find and access. With the internet as the primary means of communication, you need your company to be prominent on internet search engines. Search Engine Marketing is related to this process. It refers to promoting a website online, whereas search engine optimization means changing your website to increase the chances it will be searched for.