Whether you send out a direct mail flyer, give out magnets with your company’s name, phone number and logo or simply put a dancing balloon in front of your car repair shop, chances are most of your possible clients will research you on the internet before they ever step foot in your auto repair business. Therefore, it is important to use auto repair SEO to make it easier for customers and potential clients to find your business’s website.
First and foremost, you need to start with an excellent auto repair website design. You business’s site should load quickly and easily and under four seconds. Any more than that and people will click off and go elsewhere. In addition, your site should include pictures and videos of you and your employees on the job fixing cars and trucks.
Your website should also include estimated prices so that there are no surprises when potential customers come in for service. In addition, you should also include coupons and deals that they can take advantage of when they set up an appointment through your website. Furthermore, there should be a place where clients can review the work they had done or a link to Yelp so they can do so. You can add an incentive to entice people to post reviews.
Another important part of auto repair website design is to ensure that it is mobile device friendly. Not only will this help you climb up the search results ladder, but it has been found that more people use phones and tablets to access the internet than computers. Therefore, more people will be able to use your site if it is mobile accessible.
In order to increase your standings on search engines, it is helpful to include a blog as part of your auto repair website design. The blog should include tips and helpful information for car owners. Those browsing your site will see it, read it, and share it with others. Once they share it with someone and that someone clicks on the link that is another visitor to your site. The more visits, the more possible customers and the clicks on your site, the higher you go on website results.
In addition to tips and helpful information, your blog should also be keyword rich. Keywords also help your site climb up the search engine results. Other things that help you get higher on the list of results include claiming your site on Google, Yelp and Yahoo and ensuring that all of the information on these sites is correct.
It is important to work your auto repair SEO and climb up the search engine results to get to the top because surveys show that most people who do a search do not go past the first three results. Those that do go past the first three results usually do not get past the first page that comes back. Therefore, you want to be as high on the list as possible to ensure that potential customers researching on the internet find your business and not your competition.